Press
Essential Learning Products launches EssentialDealer.Com
April 2011
Essential Learning Products announces a new website for educational dealers. EssentialDealer.Com is now open 24/7 with tools and services for the trade.
Dealers can now instantly grab product images any time of day. The entire catalog of product images is just a click away. These images are viewable as icons alphabetically by title or as a numerical list for selection and download. "When our dealers are working on a catalog deadline, whipping up a promotional flyer, or updating a website they now have quick and easy access to product images," said Kevin Casey, General Manager. Product copy can also be copied and pasted into files directly from the site. When dealers need lots of images they can also simply order a complete library CD from the website or by calling customer service.
When Essential Dealers want to be sure they have the latest trade catalog they can view the entire catalog online, before it is even in the mail. Lots of dealer tools are also available online. A master spreadsheet provides UPC, weights, cubes, ISBN, product copy, etc, for easy loading into point of purchase and order fulfillment systems. Prospective Essential Dealers can download credit application, catalog, order form, etc. A new collection of informative articles tagged Merchandising Essentials is building at the site. Educational dealers will appreciate the ability to check current specials and promotions online. In the near future dealers will be able to even order online.
Not all areas of EssentialDealer.Com are public. Dealers wanting full access simply need to register to acquire a log-in that opens the entire suite of services to them. This will also subscribe Essential Dealers to e-mail updates alerting them to new promotions, services, and even web-only specials.
"This is the new beginning of our online services for Essential Dealers," commented Kevin Casey. "We plan to continually add features that make it easier to sell our products. All of us are eager to hear ideas and requests from the Essential Dealer community. We listen and will respond to make this a very useful B2B cyber-place for Essential Dealers."
For more information contact:
Elsa Pagliery - Internet Development Manager
Essential Learning Products™
P.O. Box 2590
Columbus, OH 43216-2590
Call Toll Free 800.357.3570
Fax 614.487.2272
For printable version, click here.
Essential Learning Products launches EssentialDealer.Com
March 2011
Essential Learning Products announces Essential Dealer Back-to-School promotion
This is certainly the "best-ever" Essential Dealer promotion. All 2010 & 2011 New Products are coming to Essential Dealers at a 60% Discount until June 30, 2011. The company has made it easy to review these extra profit opportunities with the release of the Essential Dealer Back-to-School Catalog. All the 60% Discount items are highlighted with a special purple icon. The 2011 Dealer Price List also notes these extra profit items in bold type for easy location. There are no minimums or standard packs either. To receive the special discount Essential Dealers simply need to mark their orders "BTS2011" and the discount will be applied.
No doubt the 60% Discount will have Essential Dealers broadening their selection of Essential Learning Products. To help this process the company is also offering dated billing and free shipping to Essential Dealers in good credit standing. No big minimums to reach for. Orders $500 - $749 net will receive 90 days invoice due date and free shipping in the Continental U.S. Orders over $750 net will receive 120 days invoice due date and free shipping in Continental U.S. Plus, new 2010 & 2011 new products at a 60% Discount. Again orders simply need to be marked "BTS2011" to receive the benefits.
The offer ends June 30, 2011 and Essential Dealers in good credit standing can take advantage of this promotion multiple times until the deadline.
For more information contact:
Donna Ufert - Customer Service
Essential Learning Products™
P.O. Box 2590
Columbus, OH 43216-2590
Call Toll Free 800.357.3570
Fax 614.487.2272
For printable version, click here.
For Immediate Release to Educational Dealer Trade:
October 2010
Highlights® Hidden Pictures® activity books made available in special money-saving sets!
Essential Learning Products™ dealers have a unique opportunity during this 4th quarter selling season.
The popular Highlights® Hidden Pictures® have delighted children for over 60 years. Essential Learning Products™ has packaged the Hidden Pictures® 2010, Hidden Pictures® 2011 and My First Hidden Pictures® into special 4-volume sets. Each has a $27.80 retail value but carry a special $20.00 SRP! That's a 28% for retail shoppers with full 50% margin for the dealer.
Some dealers will want to sell individual titles. Purchasing them in the special 4-book sets gives dealers a 64% gross margin on these titles when selling individually! Many dealers will want to offer them both ways. The $20 SRP 4-book set price point is perfect for gift giving.
Current sets available:
ELP 0613 Highlights Hidden Pictures 2010 4-book set $20.00 SRP $10.00 net
ELP 0699 Highlights Hidden Pictures 2011 4-book set $20.00 SRP $10.00 net
ELP 0568 Highlights My First Hidden Pictures 4-book set $20.00 SRP $10.00 net
For more information contact:
Donna Ufert - Customer Service
Essential Learning Products™
P.O. Box 2590
Columbus, OH 43216-2590
Call Toll Free 800.357.3570
Fax 614.487.2272
For printable version, click here.
